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标识 Acorn
PUMAPP

Online Programme – Digital Marketing and Branding

Next intake: 15 June – 1 July 2026

This programme takes place 100% online, with 24 contact hours included.

This module is designed to enable students to understand the challenges of deploying internet and digital technology to achieve marketing goals, and the key marketing activities managed for digital marketing.

This includes:

  • operating processes for acquisition, conversion/proposition development, retention and growth, as well as their supporting processes
  • management processes such as strategy and planning and managing relationships. Therefore, the aim of this module is also to provide students with a deeper understanding of the concepts, techniques, and best practices to develop a digital marketing and branding strategy and to support all the digital marketing processes

Module Intended Learning Outcomes

At the end of this module, students will be able to:

  • Evaluate the relevance, advantages, and challenges of digital platforms and digital media to marketing
  • Evaluate techniques for reviewing the importance of different actors in the micro and macro environment in the creation/development of digital marketing strategy.
  • Relate the digital marketing strategy to marketing and business strategy.
  • Assess how to integrate social and mobile interactions for customer relationship management.
  • How to create brands in the digital world.
  • Appreciate the importance of consumer insights, differentiation, brand promise and clear brand voice for successful online branding.

  • 校区 : Online

  • 持续时间 : 16 days

  • 形式 : Online

  • 教学语言 : 英语

对此计划有任何疑问吗？

联系您的招生顾问。

Loay Kamal

注册信息

Programme

This module introduces digital marketing and branding, focusing on how internet and digital technologies drive marketing strategy and growth. It covers key processes such as customer acquisition, retention, and relationship management through digital channels.

Labels and accreditation

Topics include

  • Online market place analysis
  • Identifying opportunities and threats arising from digital technology platforms
  • Develop an Online Presence
  • Create digital marketing strategies including situation analysis, strategic goal setting, strategy formulation and tactics, and implementation and control
  • Delivering online experience
  • Building brands in the digital world
  • Delivering brand promise

Admission

Rennes School of Business is committed to a non-discriminatory admissions policy and to actively promoting diversity of profiles.

Admission requirements

Level: Undergraduate and Postgraduate

Prerequisites :

  • Successful completion of at least one year of undergraduate-level studies.
  • Strong command of spoken and written English.
  • The fundamentals of marketing.

How to apply

Contact LKGCS administration team in Egypt who can help with your course arrangements.

Email: info@lkgcs.com

Telephone: +20 15 5186 6454

The classes will be delivered by members of the Marketing department at RSB.

 

Assessment methods

Students will complete and be graded on a combination of different assessments, including a final individual assignment and continuous written assessments in class.

Credits

Students who successfully complete the programme will be awarded 6 ECTS/3 US credits.

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Fees

For further information on fees, contact LKGCS administration team in Egypt who can help with your coursearrangements.

 

Discover an overview of Rennes School of Business and its campuses.

 

FAQ – Summer Programme – Digital Marketing and Branding

What is the aim of this summer programme?

The programme introduces students to the fast-moving world of digital marketing and branding, helping them understand how companies create value and build strong identities in online environments.

Who can apply to this programme?

It is designed for undergraduate and postgraduate students from any academic background who want to explore digital strategy, branding, or marketing innovation.

Will this programme help my future career?

Yes, digital marketing and branding skills are highly in demand across industries. The programme helps you build a portfolio of applied work and strengthens your ability to analyse digital trends, plan campaigns, and think creatively.

Do I need technical skills to join?

No advanced technical knowledge is required. The programme focuses on understanding digital tools, strategic thinking, and creative brand development rather than coding or complex analytics.