Minimalism: Dr Ozlem Doull breaks down the trend and its implications

Dr. Ozlem Doull, professor at Rennes School of Business, recently shared her expertise on minimalism in an article published by Le Monde des Grandes Écoles et Universités. In it, she analyses this growing societal movement, which involves living better with less, and explores its multiple implications on our consumption habits and daily routines.

In this interview, Dr. Doull highlights the underlying motivations behind the adoption of minimalism, whether it is an economic, ecological choice, or a quest for personal well-being. She also discusses how this phenomenon influences purchasing behaviour and the strategies of businesses faced with consumers increasingly seeking meaning.

To discover Dr. Ozlem Doull’s full analysis on this trend and its impacts:

Read the full article