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IT outsourcing - walking a financial and relational tightrope

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Just in it for the money?, how to devise an effective incentive strategy

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Making things click - when IT design meets user perception and emotion

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Marketing technological innovation - what happens if you get it wrong?

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Middle Managers on a Knife-edge

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Multi-party alliances: The relationship between perception and partners' free-riding

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Online Brand Communities - where nostalgia is no longer a thing of the past

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Online Videos: a well-orchestrated addiction

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Pressing the Right Buttons - New Product Development Strategy in High-tech Industries

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Putting your money where your mouth is - from consumer intention to consumer action

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Quand les communautés en ligne deviennent des leaders d'opinion

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R&D Coopetition between rival firms

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