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标识 Acorn
PUMAPP

Dr Malak
EL HALABI

位置 : Assistant Professor
部门 : Marketing and Negotiation
国籍 : Lebanon
与联合国可持续发展目标相关的专业知识：
资格
  • Ph.D. Grenoble École de Management, France – 2023
  • M.B.A. Grenoble École de Management, France – 2020
  • Master in market research, IE Business School, Spain – 2016
  • BBA, American University of Beirut, Lebanon – 2013
Enseignements
  • Consumer Behavior
  • Marketing
  • Persuasive Communication
Sujets de Recherche
  • Consumer Psycholog
  • Human-Robot Interaction (AI, service robots)
  • Labeling and Sustainability
  • Decision-Making

Dr Malak El Halabi is Assistant Professor of Marketing at Rennes School of Business. She holds a Ph.D. in Marketing (Consumer Behavior) from Grenoble École de Management, a Master’s in Market Research and Consumer Behavior from IE Business School, and a BSc from the American University of Beirut.

Her research focuses on consumer behavior, marketing psychology, and technology adoption. She has published in Psychology & Marketing, Journal of Service Research, and Journal of Economic Psychology.

Dr. El Halabi teaches marketing and consumer behavior courses and supervises student theses. Prior to academia, she worked as a Senior Research Analyst at Ipsos and held financial roles in the banking sector.

She is also an award-winning poet and was named Lebanon’s youngest published author at age 17.

Find all our programs :

Bachelor Master of Science Master in Management GDBA EMBA