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标识 Acorn
PUMAPP

Dr Pradeep Kumar
DIVAKARAN

位置 : Associate Professor
部门 : Marketing and Negotiation
国籍 : India, France
与联合国可持续发展目标相关的专业知识：
资格
  • Ph.D. School of Business, Aarhus Univ., Denmark – 2011
  • Master Politecnico Di Torino, Italy – 2007
  • M.B.A. Cardiff University, UK – 2005
Enseignements
  • Digital Marketing
  • New Products and Brand Management
  • Marketing of Innovation
  • Innovation Management
  • Consumer Experience
Sujets de Recherche
  • Forecasting marketing performance
  • Retailing
  • Tourism
  • Digital marketing
  • Consumer behaviour
  • Travel and tourism
  • Brands and brand equity
  • Motion picture industry
  • Online brand communities

Dr Pradeep Divakaran is an Associate Professor of Marketing at Rennes School of Business. He earned his Ph.D. in 2011 at Aarhus University, Denmark.

His research areas and interests include forecasting marketing performance, retailing, digital marketing, consumer behaviour, travel and tourism, brands and brand equity, motion picture industry, online brand communities. He has experience teaching classes at different levels (undergraduate, graduate, postgraduate, executive, Ph.D. supervisions) in Digital Marketing, New Products and Brand Management, Marketing of Innovation, Innovation Management, Consumer Experience, etc. His research has been published or accepted in journals like Tourism Analysis, Journal of Interactive Marketing, Information Technology and People, Technology Forecasting and Social Change, IEEE Transactions on Engineering Management, Behaviour & Information Technology, International Journal of Pharmaceutical and Healthcare Marketing, Strategic Change and Journal of Business Strategy.

Find all our programs :

Bachelor Master of Science Master in Management GDBA EMBA