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标识 Acorn
PUMAPP

Dr Fu-Mei
CHUANG

位置 : Associate Professor
部门 : Marketing and Negotiation
国籍 : Taiwan, UK
与联合国可持续发展目标相关的专业知识：
资格
  • Ph.D. Cardiff University, UK – 2008
  • Mphil, Cardiff University, UK – 2005
Enseignements
  • Marketing of Innovation
  • Research Methods in Marketing
Sujets de Recherche
  • Product/service innovation
  • Product-market strategy
  • Business/service model innovation

Dr Fu-Mei Chuang is Associate Professor of Marketing. She earned her Ph.D. in Marketing from Cardiff University Business School (UK).

Prior to joining Rennes SB, she worked at Loughborough University Business School (UK). Her research interests focus on product/service innovation, product-market strategy, and business model innovation. She has experience of teaching at undergraduate, postgraduate, and executive levels to multi-cultural audiences. Currently, she is the module leader of ‘Marketing of Innovation’ and ‘Research Methods in Marketing’.

She has published in leading journals including ‘Research Policy’, ‘Journal of Product Innovation Management’, and ‘British Journal of Management’. The standard of her work has been recognised internationally, as she won the Best Track Paper Award from the American Marketing Association Summer Conference at San Francisco.

In addition, she was the Haynes Prize for the Most Promising Scholar(s) – Nominee, Academy of International Business (AIB) Annual Meeting in Vancouver, Canada

Find all our programs :

Bachelor Master of Science Master in Management GDBA EMBA